Sunday, July 08, 2007

A damper Live Earth in Singapore

On July 7, 2007, Live Earth kicked off its global warming SOS campaign through an eco-friendly 24-hour concert series in 7 continents - which included two Asian cities, Tokyo and Shanghai. The concerts were shared around the world via films, television, radio, Internet, books, wireless and others - to move people to Answer the Call and take action to combat the climate crisis. Concert schedules and replays are available at the MSN Live Earth site.

The reception and awareness in Singapore was more ... lukewarm, especially for an island nation where ~20% of the land is reclaimed, particularly for key commercial, administrative and residential sites. An Earth-Fest 7/7/07 event was held this weekend but the amount of support - in terms of publicity, sponsorship, events and ultimately, attendance - was rather disappointing.

Quite a few folks also expressed their cynicism over the promotional method (be it the SOS campaign concerts, Al Gore's involvement, MediaCorp's ads), adding further fuel (no pun intended) to the controversy and criticism that's already been expressed worldwide. I tend to agree with this blogger who urges the skeptics to not let the messenger diminish the importance of the message. Alternately, don't lose sight of the forest for the trees!

That said, the crowd that showed up - though small, was spirited. A small stage was set up at One Fullerton for several live bands:


Boards like these were scattered throughout for folks to sign pledges:

2 comments:

Anonymous said...

Hello Cilipadi, thanks for the link. We could have linked back to you automatically if you had used the trackback URL. :)

It was even quieter when I was there, at least you caught the live band performances.

Unknown said...

Hun Boon - Thanks for dropping by! Yes, it was sadly rather quiet on the "environmental" front last weekend. Funny thing is, I'm on the Wild Singapore mailing list and don't recall reading anything about Live Earth either.